Meet New Vision Co-op

New Vision Co-op is a diversified agricultural cooperative based in southwest Minnesota, serving more than 2,000 member-owners with grain, agronomy, and feed services. With 18 locations and a focus on innovation and service, New Vision continues to invest in tools that improve both internal workflows and customer engagement.

Challenge

With a wide geographic footprint and a broad range of services, New Vision Co-op needed a digital strategy that could enhance efficiency across teams while delivering critical information to growers. Their goal was to modernize how they manage grain offers, streamline communication, and ensure a strong digital presence, without sacrificing flexibility or farmer relationships.

Enter Barchart

New Vision Co-op turned to Barchart’s comprehensive suite of workflow solutions to help power their digital transformation, focusing on merchandiser workflow efficiency, grower communications, and seamless partnerships. Here's how they did it…

Merchandiser Workflow Efficiency

• Offer Management and Market Analysis - Offer management is handled through cmdtyView, allowing the merchandising team to efficiently manage risk while optimizing farmer-entered and merchandiser-entered offers, all hedging in the same place. In addition, the team uses cmdtyView to monitor markets, track basis values, and inform decision-making.

• Enterprise Bid Management - Using Barchart’s cmdtyView Bid Manager, New Vision centralized and streamlined its bid management process. According to Jacey Edlin, Senior Grain Originator and long-time industry professional, “the cmdtyView Bid Manager tool saves me a ton of time. Instead of managing bids across multiple locations manually, I can make updates in just a few clicks.”

Grower Communication Strategy

• Enterprise Alerts - To keep growers informed in real-time, New Vision utilizes Barchart’s SMS and email alerting system. These targeted, automated messages keep farmers up-to-date on cash bids, market moves, and contract deadlines, improving both communication and engagement.

• Website Content - New Vision’s website, hosted by RVT Solutions, features Barchart-powered cash bids, futures data, weather, and grain news, ensuring growers always have access to the most relevant and up-to-date information.

• Marketplace App & Desktop - New Vision growers use Barchart’s Marketplace app and desktop for price discovery and submitting grain offers.  

Seamless Partner Integrations

• Agris Integration for Contract Creation - New Vision implemented Barchart’s integration with Agris to simplify contract creation within their accounting system. This reduces manual entry by taking filled offer data out of cmdtyView and automatically creating the grain contract within Agris, minimizing errors and streamlining the back office workflow.
  

• MyGrower – The New Vision portal and mobile apps, powered by leading engagement portal MyGrower, seamlessly integrate with Barchart to deliver current bids and futures, updated every 15 minutes, across all devices. This aligns with MyGrower’s real-time visibility into grain contracts and tickets, settlements, account status, and reports, plus online bill pay and eSignature functionality, creates a one-stop shop for growers and customers to manage their operations efficiently and securely from anywhere.

By leveraging Barchart’s suite of workflow solutions, New Vision Co-op has significantly reduced the time spent managing bids and offers, enhanced grower communication with real-time alerts, and boosted operational efficiency through seamless integration with key partners.

“Barchart helps us bring efficiency to the table while keeping the grower experience strong, which is a highly valuable combination,” said Jacey Edlin, Senior Grain Originator at New Vision. This balance between internal optimization and farmer engagement has positioned New Vision as a forward-thinking cooperative ready to thrive. To learn more about New Vision Co-op, please visit newvision.coop.