Integrity and Heartland Financial Group Partner to Transform Life, Health and Wealth Offerings for Seniors

Historic union of industry innovators will improve products and processes for all stakeholders and help more Americans plan for the good days ahead

DALLAS, Sept. 7, 2022 /PRNewswire/ -- Integrity Marketing Group, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has entered into an agreement to acquire Heartland Financial Group ("Heartland"), a leading independent marketing organization ("IMO") based outside Kansas City, Missouri. Heartland's executive team of Todd Hill, President and CEO; Bill Cole, Chief Operating Officer; and Tegrey Moot, Chief Sales Officer, will now become Managing Directors at Integrity. As part of the transition, Heartland's Founder, Chris McDaniel, will retire from Heartland, shifting his focus fully to insurance product development at his insurance company. Financial terms of the transaction were not disclosed.