Spectrumdna Inc (SPXA)

Description:

SpectrumDNA, Inc. was incorporated under the laws of the State of Delaware on January 16, 2008 under the name SpectrumDNA Holdings, Inc. to enable its now wholly-owned subsidiary, formerly known as SpectrumDNA, Inc. now known as SpectrumDNA Studios, Inc. to implement a holding Company organizational structure dated as of January 18, 2008 SpectrumDNA, Inc. changed its name to SpectrumDNA Studios, Inc. and SpectrumDNA Holdings, Inc. changed its name to SpectrumDNA, Inc. The Company is a social media studio that creates digital networked applications that are engines of engagement or enginets for institutions, media outlets and brand advertisers seeking to cost-effectively capture specific audiences and audience behaviors, and develop advertiser-safe user-generated and user-marketed content. Enginets are branded web and wireless-based network experiences web apps and mobile apps that empower users to take active roles in its community. Enginets creates new ways to capture-and-nurture audiences and help existing organizations and online networks improve key audience metrics - drive more unique users, more frequency of usage by each user, and a deeper, longer engagement in each user visit. The Company's product development strategy is to develop, incubate and produce enginets based on observed emergent audience behavior. The Company has the following active Enginets. The Addictionary is a social wordplay engine. The original strategy was to build the product into a singular web destination for creating, contributing, contesting and sharing lingo/language. PlanetTagger, is a location-enabled integrated social marketing platform offering online communities a powerful tool which centralizes social media marketing and editorial programming and provides the community users with utility to extend the reach of the community. The Company maintains a product development pipeline that is continually re-prioritized based on commercial opportunity, market feedback and market conditions. Its development pipeline is based on its proprietary enginetworking process as well as other opportunities as they arise. The internet industry is competitive, evolving and subject to constant technological change. As the markets for internet based products and services and online advertising continue to grow. The availability and use of the internet and Web are relatively recent developments. Many companies offer properties that compete with its properties for user attention and partner, advertiser and subscriber budgets, including companies such as Yahoo, Google, Microsoft, and Facebook, as well as start-ups such as Hootsuite, Foursquare, Loopt, and Brightkite as well as others.