Legend Media Inc (LEGE)

Description:

Legend Media, Inc., formerly known as Noble Quests, Inc. (Legend Media) was organized as a Nevada corporation on March 16, 1998, to sell multi-media marketing services and other related services to network marketing groups. Specifically, it assisted network marketers in using marketing tools such as public relations, advertising, direct mail, collateral development, electronic communications and promotion tools to increase product and service awareness. Effective February 14, 2008, the Company changed its name from Noble Quests, Inc. to Legend Media, Inc. The Company's objective is to become a dominant advertising company focused on targeting the affluent and middle class consumers in China by developing an inventory of advertising assets that target key affluent lifestyle indicators such as car ownership and airline travel. The strategy has a key focus on the radio advertising sector which has been underutilized and undervalued in the PRC. Its radio expansion strategy is to efficiently establish a national radio network. Its airline based advertising business expansion strategy is to focus on securing additional rights for airline magazines on other airlines. Legend Media currently sells radio and airline magazine advertising. The Company maintains offices in Beijing, Shanghai, Qingdao, Haikou, Sanya, Xi'an and Tianjin. The Company manages the products as one advertising business. Legend targets international, national and regional brands. Its focus has been on real estate, automobiles and financial services. The Company's business is subject to competition, mostly from alternative media such as TV and Internet.