Infusion Brands International Inc (INBI)

Description:

Infusion Brands International, Inc formerly known as OmniReliant Holdings, Inc. is a Nevada Corporation. During the third quarter of the year ended June 30, 2010, it appointed a new management team that has changed the direction of its business to that of a consumer products company which focuses its efforts on building demonstrable brands globally by deploying direct-to-consumer marketing channels internationally that include live shopping, infomercials, eCommerce and traditional "brick-and-mortar" channels of distribution. As of June 30, 2010, its business segments consist of (i) Consumer Products, (ii) eCommerce, and (iii) Fashion Goods. Its Consumer Products Segment has historically been engaged in identifying affordable and demonstrable products to market principally to domestic customers through direct to consumer channels such as television infomercials, live shopping networks, and ecommerce channels. Its newly formed Fashion Goods segment is engaged in the business of sourcing and distributing designer fashion goods and accessories on a discounted basis to both the Business-to-Business ("B2B") wholesale and Business-to-Consumer ("B2C") retail channels of distribution. Its Fashion Goods Segment will focus on its B2C retail distribution, while also combining the existing operations of its wholly-owned subsidiary Designer Liquidator, Inc. ("Designer"), which is principally a liquidator of designer fashion goods on a wholesale basis to the B2B channels of distribution. Its ecommerce segment is engaged in retail and wholesale distribution of specific products and types or categories of products that do not fit into its Consumer Products or Fashion Goods Segment. The eCommerce Segment combines the existing operations of its wholly owned subsidiary, OmniReliant Acquisition Sub, Inc. ("Abazias"), which is an Internet retailer of diamonds and jewelry, Wineharvest LLC, which is an Internet retailer of fine wines, and several equity method available-for-sale method and cost method investees. Its major competitors include consumer products companies such as Church & Dwight Co., Este Lauder, Alberto Culver, Reckitt Benckiser, Thane International, and Guthy Renker. Various aspects of its business are subject to regulation and ongoing review by a variety of federal, state, and local agencies, including the Federal Trade Commission, the United States Post Office, the Consumer Product Safety Commission, the Federal Communications Commission, Food and Drug Administration, various States' Attorneys General and other state and local consumer protection and health agencies.