Growers Direct Coffee Company Inc (GWDCQ)

Description:

Growers Direct Coffee Company, Inc. was incorporated on December 21, 2001 in the state of Nevada. On September 5, 2007 the Company approved its name change from Coffee Pacifica, Inc. to Growers Direct Coffee Company, Inc. The name change became effective November 6, 2007. The Company is a distributor and marketer in the United States and Europe of green bean coffee produced in Papua New Guinea, Jamaica and Ethiopia. Growers Direct generates revenue from the sale of green bean organic and non-organic premium grade Papua New Guinea, Jamaican and Ethiopian coffees. The Company sells its coffee beans directly to coffee roaster retailers, commercial roasters, coffee brokers and gourmet roasters and retailers. As a result of the acquisition of Uncommon Grounds, Inc. Growers Direct also sells, in the United States, 'Uncommon Grounds' brand of roasted coffee, tea, cafe supplies and equipment. The Company has a strategic partner, Papua New Guinea Coffee Growers Federation Ltd. The high quality premium-grade coffee produced by the co-operatives is pooled together by the PNGCGF and exclusively marketed by Growers Direct. The Company has a strategic five year marketing license agreement for the 'Penlyne Castle' brand of 'Jamaican Blue Mountain' coffee grown by Blue Mountain Coffee Co-operative Society Ltd. of Jamaica. The markets for Growers Direct green bean coffee are the United States and Europe. There are four potential customer groups: roaster retailers, commercial roasters, coffee brokers and gourmet roasters and retailers. The Company now sell coffees from Papua New Guinea, Ethiopia and Jamaica and are in the process of developing coffee supply from Colombia. It sells its green bean coffee, at a mutually negotiated price, to the potential customers using the New York 'C' futures coffee contract market price as the 'benchmark price'. Growers Direct add an amount to the benchmark price for the green bean coffee considered to be of a superior quality and deduct a discount amount from the benchmark price for green bean coffee. Growers Direct Coffee 'Uncommon Grounds' brand of organic and fair trade certified roasted coffees and tea products compete directly against gourmet specialty coffees and teas sold at specialty retailers, discount stores, and a growing number of specialty coffee stores. The Company is registered with the Food and Drug Administration in compliance with the Public Health Security and Bioterrorism Preparedness and Response Act of 2002. Under the Bioterrorism Act, green coffee beans are considered food items and require the registration of the food facilities and the importer providing advance notice of any shipments into United States.