Apple ($AAPL) raised prices on several Mac, iPad and home products globally, citing a sharp increase in memory and storage costs driven by surging demand from AI data centers. The company said it has absorbed higher component costs for months but is now passing some of those increases on to customers, while leaving iPhone prices unchanged.
- MacBook Neo pricing increased to $699 from $599, while the MacBook Air now starts at $1,299, up from $1,099.
- The 14-inch MacBook Pro rose to $1,999 from $1,699, and the 11-inch iPad Pro increased to $1,199 from $999.
- iPad Air pricing increased to $749 from $599, while HomePod, HomePod mini and Apple TV also received global price increases.
- Apple said AI data center demand has created an unprecedented shortage of memory and storage components.
- The company did not raise iPhone prices and said it continues to work to address supply constraints.
Relevant Companies
- Apple ($AAPL) – Higher hardware prices may help offset rising component costs but could affect product demand.
- Micron Technology ($MU) – Elevated demand for memory chips tied to AI infrastructure may support pricing and revenue.
- Western Digital ($WDC) – Storage shortages cited by Apple could benefit suppliers of flash storage products.
Editor’s Note: This is a developing story. This article may be updated as more details become available.
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