Brett Adcock bought Meta Platforms' (META) smart glasses and gave them a less-than-glowing review despite the popularity of the social media giant's latest diversification attempt. "The Meta glasses are probably one of the worst products I've ever bought," the Figure AI founder said on the “My First Million” podcast earlier this month. "They're just horrible. They're horrible. Like I can't even figure out how to use it," he continued. That is an unusually blunt verdict on the device the technology industry has broadly settled on as the next computing platform, and it came from someone who paid for one.
It also came from someone building a competitor, so the review should also be taken with a grain of salt. Adcock founded Figure AI, the humanoid robotics company, after building and selling Archer Aviation (ACHR) and recruiting marketplace Vettery. He now also runs Hark, a company making AI hardware, and he is explicit about the target. "We're designing what we think are the next generation of AI devices that will kill the phone and computer," he said. "To solve that, you've got to take down the computer and the phone. There's no way around that." So, he is not a neutral reviewer.
Sponsored Content: The ‘Nvidia of Energy’ has a $2.1T opportunity. Invest in Frontieras before the August 27 deadline.
Adcock's specific complaints are about plumbing rather than taste. "It doesn't have its own network. It piggybacks on the iPhone network. It means your app needs to be open on your phone. The pairing's long. Like, it doesn't work well," he said. “I can't think of any reason why I would need this thing strapped to my head for 14 hours a day,” he added.
Those criticisms describe a tethered accessory, a device with no independent cellular connection that depends on a paired handset and a companion app. Adcock never says which Meta product he owns, and the models differ materially in specification, so it is worth reading the complaints as a description of a category rather than a spec sheet for a particular pair.
The larger claim is the one that puts him against the industry. "The end state is BCI in the brain, and we're going to have AI language devices for the next 10 years before that," he said. "And that's the path, and it's not glasses […] I don't even know if glasses will make our top 10 list of devices." A brain-computer interface as the destination and voice-first AI hardware as the decade-long bridge is a coherent thesis. It is also a thesis in which the product Meta has spent years and a great deal of money on is a detour.
Adcock's test for what counts as a platform is volume, and he applies it dismissively to everything that is not a phone. Apple (AAPL), he pointed out, has "things on the ancillary around it […] like AirPods and […] a watch or things like this that they don't sell a billion units a year. They're like 3% of Apple's revenue." The framework is sound, but the figure appears to be low. Apple's wearables, home and accessories segment has run closer to 10% of total revenue in recent fiscal years — still an accessory business rather than a platform, which supports his point, but by a smaller margin than he claimed.
Hark is where his own bet sits. Hark raised $700 million in Series A funding at a reported $6 billion valuation in May 2026 and put out a computer-use research preview earlier this month. Figure AI's own valuation is murkier; the podcast episode's title advertises $39 billion while the host cycles through "$40-something, $30-something, $50-something billion dollars" on camera without Adcock confirming any of it.
The counterweight to all this is that Meta's glasses have found real buyers — which is more than most of the category's predecessors managed — and the case for the company does not rest on them. Barchart has laid out a fresh reason to look at META stock that has nothing to do with headworn devices, and Meta has generally been valued on advertising rather than hardware. A founder saying the glasses are bad is a product review, not a thesis on the shares.
Adcock is unimpressed by the number attached to him, too. When told that "if you Google ‘Brett Adcock net worth,’ according to Fortune, you're worth $19 billion," and asked about how that felt, he replied: "I don't care about that at all." That is an outside estimate of stakes in private companies, not a disclosed figure, and it moves with every round. His aside that Apple's chief executive is on the way out is likewise offhand; the factual position is better taken from Barchart's reporting on Tim Cook stepping down as Apple CEO rather than a podcast digression.
What makes the interview worth more than its quotes is that Adcock attached a date to himself. He said that Hark ships on phones within roughly a month, with hardware to follow. That is a claim a reader can check against a calendar, and it is the fair way to weigh someone who called someone else's product horrible.
On the date of publication, Caleb Naysmith did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. For more information please view the Barchart Disclosure Policy here.