Hasbro Stock: Analyst Estimates & Ratings

Based in Pawtucket, Rhode Island, Hasbro, Inc. (HAS) is a leading global games, intellectual property, and toy company that creates entertainment and play experiences across physical and digital games, toys, licensed consumer products, and media. With a market cap of roughly $13.4 billion, its portfolio includes some of the world’s most recognizable franchises, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Transformers, Nerf, Play-Doh, and Peppa Pig. 

Over the past 52 weeks, HAS climbed 15.3%, and in 2026 alone, it is up 14.6%. In contrast, the S&P 500 Index ($SPX) has posted gains of 19.3% and 12.4% over those same respective periods. Hasbro may have trailed the broader market over the longer haul, but its stronger recent momentum suggests the stock is quickly closing the gap. 

HAS has also handily outperformed the State Street Consumer Discretionary Select Sector SPDR ETF (XLY), which has gained 1.2% over the last 52 weeks and dipped 2.6% in 2026. 

On July 21, Hasbro delivered a strong Q2 2026 report, and its shares popped 8.8%. Revenue rose 16.2% year over year to $1.14 billion, driven by a 27.1% jump in Wizards of the Coast and Digital Gaming revenue and 4.7% growth in Consumer Products. Magic: The Gathering was the top performer, with revenue up 32.4% and quarterly sales surpassing $500 million for the first time. Adjusted operating profit increased 14.2% to $282.20 million, while adjusted EPS came in at $1.28, beating Wall Street expectations despite a 1.5% year-over-year decline. 

Analysts expect Hasbro to keep playing to win in fiscal 2026, with EPS projected to climb 11% year over year to $6.15. Adding to the optimism, the company has built an impressive track record of beating expectations, topping Wall Street’s consensus EPS estimates in each of the past four quarters. 

Wall Street remains firmly in Hasbro’s corner, with the stock holding a “Strong Buy” consensus rating. Of the 15 analysts currently covering HAS, 12 recommend “Strong Buy” while just three have a “Hold” rating. 

The current analyst sentiment represents a slight step back from two months ago, when the stock had 13 “Strong Buy” ratings. 

On July 27, UBS raised its price target on Hasbro to $120 from $110 and reiterated its “Buy” rating, citing a business inflection and the growing strength of its Wizards segment. The firm expects Wizards revenue to potentially surpass Hasbro’s Consumer Products business, highlighting the segment as an increasingly important driver of growth and profitability. 

The average price target of $108.67 implies potential upside of 15.6% from the current market price.