Snap Inc. (Snap Inc. ($SNAP)) has formed a standalone subsidiary, Specs Inc., dedicated to developing and launching its first consumer augmented reality glasses, branded as “Specs,” which are expected to debut later this year.
- Specs Inc. will operate separately from Snap’s core Snapchat business, and users will not be required to have a Snapchat account to use the device.
- Snap said the structure allows greater operational focus, partnership flexibility, and the ability to raise outside capital, while confirming the product will launch regardless of external investment.
- The consumer glasses are designed to be smaller and lighter than Snap’s 2024 developer-only Spectacles, which ran Snap OS and used hand-gesture controls.
- The new subsidiary is actively hiring for nearly 100 roles globally as development accelerates ahead of launch.
- Snap has increased its corporate lobbying activity over the past year, according to recent filings, as regulatory scrutiny around social media platforms and youth safety intensifies.
- Snap is scheduled to report earnings on February 4.
Relevant Companies
- Snap Inc. ($SNAP) – The company’s valuation, capital allocation, and long-term strategy may be affected by the launch and structure of its standalone AR hardware unit.
- Meta Platforms ($META) – Operates competing smart glasses products and is planning its own consumer AR hardware roadmap.
Editor’s Note: This is a developing story. This article may be updated as more details become available.
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