UBS Sticks to Their Hold Rating for Apple (AAPL)

UBS analyst David Vogt maintained a Hold rating on Apple today and set a price target of $220.00. The company’s shares closed yesterday at $256.69.

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According to TipRanks, Vogt is a 4-star analyst with an average return of 8.3% and a 54.76% success rate. Vogt covers the Technology sector, focusing on stocks such as Apple, Ciena, and Cisco Systems.

In addition to UBS, Apple also received a Hold from Oppenheimer’s Martin Yang in a report issued on October 2. However, yesterday, J.P. Morgan maintained a Buy rating on Apple (NASDAQ: AAPL).

AAPL market cap is currently $3809.4B and has a P/E ratio of 39.22.

Based on the recent corporate insider activity of 35 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of AAPL in relation to earlier this year. Most recently, in August 2025, Arthur Levinson, a Director at AAPL sold 90,000.00 shares for a total of $20,886,300.00.