Shares of Rumble ($RUM) jumped Friday after the video-sharing platform announced a partnership with AI search company Perplexity. The deal will integrate Perplexity’s AI-powered search engine into Rumble’s ecosystem and bundle subscription offerings, marking an effort to improve discoverability and compete with larger rivals.
- Rumble shares rose 18% Friday, rebounding to levels last seen in July after falling more than 40% this year through Thursday’s close.
- The partnership will integrate Perplexity’s AI search technology to enhance content discovery on Rumble.com.
- The companies plan to bundle subscription services and promote Perplexity’s Comet AI assistant within Rumble’s platform.
- Perplexity competes with OpenAI and Anthropic in AI-powered language model tools.
- Rumble posted a $30.2 million net loss in Q2.
Relevant Companies
- Rumble ($RUM) — Shares surged on news of the AI integration, partially reversing steep year-to-date losses.
Editor’s Note: This is a developing story. This article may be updated as more details become available.
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