Shares of Zepp Health (NYSE: ZEPP) have skyrocketed more than 800% in just over a month, transforming the obscure small-cap wearable tech player into one of Wall Street’s most explosive growth stories of the summer.
On Tuesday, ZEPP shares jumped another 38%, closing at $24.06—a three-year high—after trading in the $2 to $3 range for most of 2025. The astonishing rally has stunned the market and drawn comparisons to early-stage breakout runs by some of tech’s biggest names.
A Comeback Four Years in the Making
Zepp’s resurgence isn’t just about market hype—it’s a reflection of long-awaited operational traction.
After four straight years of declining sales, Zepp returned to revenue growth in the second quarter of 2025, reporting a 46.2% year-over-year increase to $59.4 million. Even more compelling is the company’s outlook for Q3: guidance between $72 million and $76 million, which would represent a staggering 70% to 79% annual growth.
“This quarter is just the beginning of our upward trajectory,” said Zepp Health Chairman and CEO Wayne Huang. “With a robust pipeline of innovations, we’re well-equipped to build on this momentum, driving sustained growth and value through the second half of 2025 and beyond.”
Huang credits the performance to Zepp’s strategic pivot away from its legacy partnership with Xiaomi (OTC: XIACF) and toward building its own brands—particularly the Amazfit ecosystem. That shift has proven crucial, as higher-margin Amazfit-branded devices now drive all of the company’s revenue growth.
From Generic OEM to Global Brand
Zepp’s transformation hasn’t happened overnight. Once known as Huami and tethered to Xiaomi’s wearable devices, the company has spent the last four years rebuilding itself from the ground up. In 2021, it rebranded to Zepp Health and gradually repositioned around its proprietary Amazfit and Zepp-branded devices.
The product strategy now spans three distinct tiers: entry-level (Amazfit Bip 6, Active 2), premium (T-Rex 3), and flagship (Balance 2, Helio Strap). This multi-layered approach allows Zepp to reach both cost-conscious and performance-driven consumers.
The June launch of the Amazfit Balance 2 and Helio Strap marked a turning point. These devices offer high-end features—multi-sensor health monitoring, AI-driven training recommendations, and seamless recovery insights—typically found only in premium wearables from Apple (NASDAQ: AAPL), Alphabet’s (NASDAQ: GOOGL) Fitbit, and Garmin (NYSE: GRMN).
Huang added:
In the second quarter of 2025, we are pleased to report 46.2% year-over-year revenue growth—driven entirely by Amazfit products—marking our first overall revenue growth since 2021. Coupled with continued improvement in our bottom line, this achievement underscores the effectiveness of our strategic pivot to Amazfit-branded ecosystem in recent years.
Zepp also launched Zepp OS 5.0, which includes Zepp Flow 2.0, an AI-powered software suite with voice-controlled workouts, smarter tracking, and deep integrations with popular fitness apps like Strava and TrainingPeaks.
Market Momentum and Brand Visibility
Zepp’s rising popularity isn’t confined to earnings reports. The brand is rapidly building mindshare in the U.S. and Europe, where it now sells through Amazon (NASDAQ: AMZN), Walmart.com (NYSE: WMT), Target (NYSE: TGT), Best Buy (NYSE: BBY), and over 90 global retail partners. On Prime Day 2025, Amazfit sales in the EMEA region surged approximately 60% compared to the prior year.
That visibility is getting a boost from marquee athletes as well. NFL Pro Bowl running back Derrick Henry and ultra-runner Rod Farvard recently joined the company’s “Amazfit Athletes” team, helping to promote products and test new features.
Meanwhile, Zepp’s marketing machine is firing on all cylinders across TikTok, YouTube, and Meta (NASDAQ: META)-owned Instagram, where its campaigns are driving engagement and brand recognition.
Zepp CFO Leon Deng commented:
We exceeded the high end of our revenue guidance, driven by strong demand for our Amazfit Bip 6, Active 2, and T-Rex 3 models. The June launches of the Helio Strap and Balance 2 also contributed positively, together with a strong second half product pipeline, positioning us for a strong second half. We delivered our best-ever Prime Day performance in a relative soft macro environment —further evidence of our brand’s growing strength and product appeal.
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Financials Show Real Progress
While still operating at a loss, Zepp’s financials are trending in the right direction. Its Q2 2025 net loss narrowed to $7.7 million, down from $10.8 million in the same quarter last year. Adjusted net loss came in at $6.16 million. The company’s cash position remained solid at $95.3 million, offering plenty of runway to invest in R&D and marketing.
Gross margin held steady at 36.2% despite a higher sales mix of lower-margin entry-level products. That balance could improve in Q3 as premium and flagship models contribute a greater share of sales.
Operating expenses rose just 5.2% year-over-year, a reflection of disciplined cost control even as Zepp invested $11.2 million in research and development and expanded its marketing reach.
Inventory levels increased to $79.9 million, a strategic move to stockpile in-demand products ahead of anticipated demand surges. The company also refinanced much of its short-term debt into longer-term obligations, reducing near-term liquidity risk.
Deng concluded:
We remain committed to investing in R&D and marketing activities to ensure our long-term competitiveness. We ended the quarter with US$95.3 million in cash. Our capital structure remained stable—with long-term debt accounting for the significant part of obligations. Our 2025 share repurchase program remains active, underscoring confidence in our long-term outlook.
The Road Ahead: Opportunity Meets Execution
Despite the monster rally, Zepp Health still trades at a modest valuation relative to its growth trajectory. With Q3 guidance forecasting up to 79% year-over-year revenue growth and a full pipeline of upcoming launches, the company may just be getting started.
However, competition remains fierce. Apple, Fitbit, and other major players continue to dominate the upper end of the wearables market, while cheap knockoffs flood the low end. Zepp’s challenge lies in carving out a sustainable, differentiated middle path—and so far, it appears to be succeeding.
The wearable tech sector is growing rapidly, with AI-powered health tracking and wellness features pushing consumer adoption higher. For investors looking for high-beta exposure to that trend, Zepp Health might be one of the most intriguing plays on the board.
As Huang summed it up, “More importantly, [our growth] serves as a compelling testament to the enhanced global brand awareness of the Amazfit brand.”
Given its resurgence in revenue, product innovation, and international scale, Wall Street is clearly starting to take notice.
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