Eq Inc (CYPXF)

Description:

EQInc, formerly Cyberplex Inc., provides advertising solutions and online customer acquisition strategies. The Company assists its customers with all aspects of their web-based programs as they design, develop and promote solutions that deliver results. The Company's business is organized into two operating segments; EQ ('EQ advertising') and CX Interactive and the Company has corporate functions that support the public company and its segments. EQ delivers mobile, web, social and video advertising solutions that enable advertisers to target their intended audiences in real-time. EQ is paid by advertisers or their agencies based on a variety of advertising models including display, clicks by consumers, or in some cases actions performed by consumers. These payment models are commonly referred to as 'CPM' (cost per thousand impressions), 'CPC' (cost per click) and 'CPA' (cost per action). For certain campaigns, EQ is also paid based on a percentage of the cost of advertising placements, or 'Cost Plus'. It also engage in other forms of targeted advertising to provide comprehensive media buying solutions that work together to ensure optimal campaign results, including search engine marketing and optimization and targeted media buys from networks and publishers. CX Interactive provides integrated digital marketing solutions. It work with agencies and clients to define, create, and deliver ROI focused digital strategies. Its skilled team uses its deep marketing and technology expertise to achieve specific client objectives, which is central to its value proposition. Every digital property, mobile or web application or element of functionality that is designed and built by CX Interactive is tied to specific goals and performance objectives. It builds the web, mobile and social experiences that allow its clients to achieve true performance. Its main competitors include other companies that provide advertisers with Internet and mobile advertising solutions and companies that offer real-time advertising services.