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Booking Holdings Inc (BKNG)

Booking Holdings Inc (BKNG)
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Realtime quote and/or trades are not sourced from all markets.

Market News and Commentary

Can Trip.com Recover After Beijing Gives It the ‘Jack Ma’ Treatment?

In 2021, Alibaba (BABA) founder Jack Ma publicly criticized Chinese regulators, sparking a massive backlash. He effectively vanished into exile for months as authorities launched an antitrust investigation into Alibaba for alleged monopolistic practices. The fallout included the scuttling of Ant Group’s planned $34 billion IPO, one of the largest ever. 

Alibaba faced intense scrutiny, paid billions in fines, and restructured parts of its business. While the company has rebounded somewhat, with its stock rising over the past year amid a broader market recovery, it still trades nearly 40% below its five-year highs. 

Fundamentals

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  • Market Capitalization, $K 164,906,256
  • Shares Outstanding, K 32,234
  • Annual Sales, $ 23,739 M
  • Annual Income, $ 5,882 M
  • EBIT $ 9,187 M
  • EBITDA $ 9,778 M
  • 60-Month Beta 1.23
  • Price/Sales 6.47
  • Price/Cash Flow 24.68
  • Price/Book N/A

Options Overview Details

View History
  • Implied Volatility 26.18% (+0.93%)
  • Historical Volatility 20.00%
  • IV Percentile 41%
  • IV Rank 14.08%
  • IV High 59.71% on 04/08/25
  • IV Low 20.69% on 12/23/25
  • Expected Move (DTE 4) 36.02 (0.70%)
  • Put/Call Vol Ratio 1.71
  • Today's Volume 4,547
  • Volume Avg (30-Day) 2,832
  • Put/Call OI Ratio 0.86
  • Today's Open Interest 41,672
  • Open Int (30-Day) 39,042
  • Expected Range 5,079.89 to 5,151.93

Analyst Rating / Earnings Estimates

Current Rating
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Moderate Buy
Based on 37 analysts offering recommendations.
Earnings Estimates - Current Qtr 12/31/25
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  • Average Estimate 48.59
  • Number of Estimates 10
  • High Estimate 52.22
  • Low Estimate 46.32
  • Prior Year 41.55
  • Growth Rate Est. (year over year) +16.94%

Price Performance

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Period Period Low Period High Performance
1-Month
5,057.49 +1.16%
on 01/14/26
5,518.84 -7.30%
on 01/09/26
-321.02 (-5.90%)
since 12/16/25
3-Month
4,571.12 +11.92%
on 11/20/25
5,520.15 -7.32%
on 12/16/25
+163.60 (+3.30%)
since 10/16/25
52-Week
4,096.23 +24.89%
on 04/09/25
5,839.41 -12.39%
on 07/08/25
+250.91 (+5.16%)
since 01/16/25

Most Recent Stories

More News
Can Trip.com Recover After Beijing Gives It the ‘Jack Ma’ Treatment?

Trip.com faces regulatory headwinds reminiscent of Alibaba’s past troubles, yet its undervalued stock and strong travel fundamentals suggest potential for rebound amid analyst optimism.

BABA : 165.40 (-3.24%)
$SPX : 6,940.01 (-0.06%)
EXPE : 285.11 (-3.12%)
MPNGF : 12.7000 (+3.25%)
TCOM : 61.77 (+0.77%)
BKNG : 5,115.91 (-1.49%)
KAYAK Predicts: Well-th trips, next gen destinations, and small-town escapes to define travel this year

"What the Future" Report Reveals the hotspots, emerging destinations and trends for 2026 as seen by KAYAK and TikTok

BKNG : 5,115.91 (-1.49%)
Stock Indexes Settle Lower on Tech Weakness

The S&P 500 Index ($SPX ) (SPY ) on Wednesday closed down -0.53%, the Dow Jones Industrials Index ($DOWI ) (DIA ) closed down -0.09%, and the Nasdaq 100 Index ($IUXX ) (QQQ ) closed down -1.07%. March...

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2 Profitable Stocks for Long-Term Investors and 1 We Brush Off

2 Profitable Stocks for Long-Term Investors and 1 We Brush Off

PLXS : 181.30 (+0.87%)
BKNG : 5,115.91 (-1.49%)
LDOS : 194.70 (+0.69%)
What a “Normal” Economy Could Mean for These 3 Travel Stocks

A “normal” 2026 economy could boost travel and leisure stocks; here are three names that may benefit from earnings normalization

CCL : 28.92 (-1.77%)
BKNG : 5,115.91 (-1.49%)
MAR : 325.88 (+0.03%)
2026 Travel Takes Off: Falling Prices and Global Events Push New Cities Into the Spotlight, per KAYAK Data

Eastern Europe Set to Dominate Travel Amid Lower Fares & Improved Accessibility

BKNG : 5,115.91 (-1.49%)
Athletic Brewing Company Relaunches "Athletic January" Campaign, Making Modern Moderation More Accessible

Non-Alcoholic brewing pioneer teams up with OpenTable; celebrates moderation by bringing people together at bars, restaurants, and dining tables

BKNG : 5,115.91 (-1.49%)
2 Large-Cap Stocks to Consider Right Now and 1 Facing Headwinds

2 Large-Cap Stocks to Consider Right Now and 1 Facing Headwinds

CVNA : 443.12 (-3.85%)
MCHP : 74.70 (+0.34%)
BKNG : 5,115.91 (-1.49%)
SoundHound AI Integrates With OpenTable to Introduce In-Vehicle Reservations Using Voice AI

SANTA CLARA, Calif., Dec. 10, 2025 (GLOBE NEWSWIRE) -- SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice and conversational AI, today announced a new partnership with OpenTable , a global...

SOUN : 11.10 (+1.65%)
BKNG : 5,115.91 (-1.49%)

Barchart Technical Opinion

The Barchart Technical Opinion rating is a 56% Sell with a Average short term outlook on maintaining the current direction.

Long term indicators fully support a continuation of the trend.

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Business Summary

Booking Holdings Inc. is one of the largest online travel companies in the world. The company's travel-related offerings cover hotel rooms, airline tickets, rental cars, vacation packages, cruises, 'things to do' at customer destinations and travel insurance. The company has agreements with hotels, airlines...

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Key Turning Points

3rd Resistance Point 5,319.19
2nd Resistance Point 5,273.60
1st Resistance Point 5,194.75
Last Price 5,115.91
1st Support Level 5,070.31
2nd Support Level 5,024.72
3rd Support Level 4,945.87

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52-Week High 5,839.41
Fibonacci 61.8% 5,173.52
Last Price 5,115.91
Fibonacci 50% 4,967.82
Fibonacci 38.2% 4,762.13
52-Week Low 4,096.23

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