PulsePoint Inc., a next generation advertising technology platform, today announced a partnership with Integral Ad Science, the leading provider of advertising intelligence for digital buyers and sellers, to strengthen brand safety and additional inventory quality filters across PulsePoint's programmatic platform.
Through the new partnership, PulsePoint will apply Integral Ad Science's Seller's Edge intelligence to its current solutions suite, proactively enhancing PulsePoint's proprietary Impression Quality Filters, setting overall higher quality standards.
Beyond partnerships with third party brand safety vendors, PulsePoint has historically invested in building out its own technology, engineering and data science efforts to create proprietary detection and filtering algorithms, unique to its programmatic advertising platform. In addition to this, PulsePoint's proprietary contextualization technology helps ensure a brand safe and relevant ad environment.
"Low quality media threatens to devalue not only the programmatic ecosystem, but the entire digital advertising industry," said Sloan Gaon, CEO of PulsePoint. "At PulsePoint we are committed to providing a stronger and safer environment for our clients. This partnership further demonstrates our commitment to provide both inventory quality and audience quality."
"PulsePoint is committed to being a responsible member of the value chain, and we believe that the onus is on all of us to take accountability, credibility and ownership of the inventory within the ecosystem. Our partnership with Integral Ad Science will enable us to ensure additional brand safety measures to our clients in 2015," ended Gaon.
PulsePoint(TM) is a next-gen advertising technology platform that fuses the science of programmatic targeting, distribution and optimization with the art of content marketing. Our platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco and London.
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry's only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (True Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser's ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, London, Berlin, Sydney, Melbourne and Singapore. Learn more at www.integralads.com.
SOURCE: PulsePoint Inc.
Media: Kite Hill PR for PulsePoint Tiffany Guarnaccia, 347-421-2507 firstname.lastname@example.org
Copyright Business Wire 2014