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AgriCharts and IRON Solutions Form Ag Media AlliancePDF Version
The Ag Media Alliance was established to help leading agriculture brands connect with farmers across North America through a new network of publishers that includes AgriCharts’ portfolio of local Grain Elevator and Cooperative Websites. The Ag Media Alliance offers one of the highest quality and largest agriculture audiences in North America that provides advertisers an ability to connect nationally, regionally and locally with their target audience.
CHICAGO, IL and National Harbor, MD – May 3, 2012 - AgriCharts, the agricultural division of Barchart.com, Inc., which provides market data, agribusiness website hosting and technology solutions to the agricultural industry, announces an exclusive partnership with IRON Solutions, the leading provider of on-demand business intelligence and technology services for the agricultural and equipment industry, to form an agricultural media alliance. The Ag Media Alliance will benefit both AgriCharts website publishers and advertisers in the agricultural vertical. Together AgriCharts and IRON Solutions will deliver new revenue streams to grain elevators and cooperatives that host their websites on the AgriCharts platform. This alliance provides agricultural suppliers and manufacturers like seed, chemical and equipment providers with the ability to effectively reach hundreds of thousands of farmers through a network of hundreds of websites that are all hosted by AgriCharts.
“The Ag Media Alliance provides our clients the ability to better promote the brands they sell and benefit from advertising revenue because of their targeted audience,” said Mark Haraburda, AgriCharts Managing Director. “When a client of ours combines our leading agricultural focused content and advertisements from trusted brands in the industry they are able to deliver a very strong and effective online presence,” added Haraburda.
Clients of AgriCharts can easily participate in the Ag Media Alliance, and integrate third-party advertisements into their websites through the AgriCharts Content Management System. The Ag Media Alliance represents a highly targeted audience and millions of pageviews per month by grain and livestock farmers throughout the United States and Canada. Through AgriCharts, both local and regional grain elevators and cooperatives continue to experience increased website traffic as farmers look to them for online access to commodity pricing, agricultural news, weather and local information.
“We are very pleased to work exclusively with AgriCharts to build a powerful offering for advertisers to make highly targeted connections with farmers across North America,” said David Greenberg, President of IRON Search, IRON Solutions’ Online Market Place for Used Agriculture Equipment. “Activating brand connections and relationships with the farmer audience creates value for advertisers that goes well beyond fleeting, low cost brand impressions. Our ability to transparently create targeted national, regional and local buys across multiple platforms for our advertisers helps separate the Ag Media Alliance from the everyday ad networks.”
Agriculture Brands and their Agency partners can now buy Ag Media Alliance online ad inventory through IRON Search’s Digital Media Sales team. IRON Search’s trusted relationship with the world leader in campaign management, 24/7 Real Media, will provide capabilities to serve all types of rich media and ensure advertisers receive the most value from their media placements through real-time campaign performance updates and comprehensive reporting. Through the Ag Media Alliance, advertisers can continue to expand their online presence to keep pace with farmers’ shift from traditional print media to the internet.
About IRON Solutions, Inc.
IRON Solutions' powerful and actionable valuation data, combined with cloud-based, on-demand services, enhance efficiency and profitability for all major segments of the equipment industry, including equipment users, dealers, lenders, insurers, and OEMs.
IRON Solutions operates the largest and most comprehensive used equipment trade value and machine specification data service for North America, IRON Official Guides®, and is trusted as the authority by buyers, sellers and lenders. IRON’s Customer and Equipment Lifecycle Management services, IRON HQ®, and Enterprise xSellerator™, provide dealers with easy-to-use tools and real-time data, designed for increased profitability. IRON’s used equipment remarketing services, IRON Search®, provide dealers and manufacturers with the most efficient online marketplace for selling used equipment, and connects advertisers with a Farmer Audience across North America.
IRON’s services are revolutionary game-changing tools, which add value at every point of the purchase path by integrating market intelligence that delivers increased profitability for manufacturers, buyers and sellers.
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